Our summer and spring essentials like boardshorts, bikinis, shorts, tank tops, tees, flip-flops, caps and hats are a must have during the warmer days and summer holidays. Whether you’re surfing all day, partying all night, our surf clothing is for the grommets, the surfers, the skaters, the rock stars and the beach babes. Our winter and autumn essentials like jeans, jumpers, hoodies, cardigans, jackets and beanies will keep you warm during the colder months. Whether you’re chasing the swell and discovering new waves during your road trip up or hanging out with friends at your bar, we’ve got the clothing and gear for every occasion.

How it all began

Way back when, our surf clothing, surf wear and surfboards came from the sandy shores of San Diego. Our main man, Rusty Preisendorfer, wanted to share his passion for the big blue and started shaping and making all the goods he needed for a wicked surf. Today, our team have grown and we are proud to say that we are constantly bringing you the best surf clothing online and in-store, globally. Watch how it all started here.

There's no place like home

There's no doubt that Europe has great surf and beautiful beaches. Whether you're a pro, regular surfer or simply enjoy the thrill of the white wash, our surf clothing in Europe is sure to keep the Summer sun off your back. Ride like the pros and wear the best surf clothes in Europe, with Rusty. If you crave the sand under your toes and the sea salt in your hair, start shopping today and let the beach come to you.