THIS WILL BE YOUR AREA

- You design, optimize and monitor social ad campaigns from a performance marketing perspective and are responsible for the social ads of our brands JEFF GREEN AND RUSTY in over 10 countries in cooperation with an external performance agency

- Your goal is to bring relevant traffic to the website as efficiently as possible and to generate new customers

- You are also responsible for the targeted further development of the advertising measures, including the implementation of A/B testing

- The development and implementation of suitable measures for internationalization as well as the further development of the area of ​​social ads away from Facebook round off your area of ​​activity


YOU BRING IT WITH YOU

---

- You have a clear vision of how social media ads will be used in the future and would like to put this vision into action

- With your experience in online marketing, especially in the field of social ads, you have already had (first) successes

- You have a high level of intrinsic motivation for topics in the field of performance marketing. With your open, analytical and self-reflective way of thinking and working, you are a strong member of any team

- You are confident in using web analysis tools such as Google Analytics

- You are extremely familiar with terms such as conversions, customer journey, ad impressions and cost per acquisition

- You know the trends and developments in the social ads industry and enjoy quickly implementing and testing the latest "hacks".

YOUR MANY TASKS

- Continuous organization and updating of the content of our website as well as constant optimization of usability and customer journey

- Analysis and control of the success of online channels and measures using web tracking and analysis tools

- Identification of concrete optimization potential and reporting of the results

- Creative development of content for our social media channels together with the team as well as support in the planning, implementation and management of target group-specific multi-channel campaigns

- Supervision, control and letters from external agencies as well as preparation of presentations

- Acquisition, coordination and implementation of requirements from the specialist departments


YOUR QUALIFICATIONS

---

- Successfully completed studies in the field of media, economics or communication sciences with a focus on (online) marketing or a completed apprenticeship with extensive experience in online marketing

- Sound knowledge in the areas of online marketing, website design, usability

- Very good analysis and controlling experience as well as understanding of the connections and developments on the Internet as well as good knowledge of the common content management systems and the ability to correctly implement content in existing templates

- Committed personality with strong social and communication skills as well as pleasure in the analysis, evaluation and presentation of key figures, a high degree of organizational skills and negotiation skills as well as an interest in new technologies and constant personal development

YOUR MANY TASKS

- As part of your job, you will gain comprehensive insights into project management in the areas of online marketing and marketing communication

- You support in the conception, planning, design and evaluation of the SEM activities

- Your tasks include content creation (website, newsletter, social media) and maintenance of the joint venture landing page as well as the active development of social media strategies for the partner channels

- You will also gain insights into the production of the master media and the development of concepts for a joint market presence


YOUR QUALIFICATIONS

---

- You are studying communication sciences, journalism, marketing or a similar course

- You are interested and enthusiastic about project management and online marketing

- A very good sense of language and working with texts are just as much a part of your strengths as your independent and structured way of working

- You have very good knowledge of Adobe Photoshop, Adobe inDesign and Powerpoint, which ideally you have already been able to apply in the field of online marketing

- Creativity, team spirit and reliability complete your profile